Few symbols of the Land of Israel are as iconic as the Jaffa orange (and of course the Hatzalah orange), the golden fruit that became the pride of Jewish agriculture in the pre-state Yishuv and a worldwide emblem of Zionist success. This rare 1930s lithographic advertising poster, produced by The Jaffa Orange Syndicate Ltd. of Tel Aviv for distribution in the United Kingdom through Aroma Company Distributors, proudly markets the famed “Jaffa” brand oranges. The text, in English, was aimed directly at the British market, where the seedless, sun-drenched Jaffa orange had already become a household name. The poster was designed by Franz Krausz (1905–1998), the Austrian-born graphic artist who immigrated to Eretz Yisrael in 1934 and soon became the leading commercial designer of the Yishuv. Krausz’s distinct modernist style, influenced by Bauhaus and European poster art, helped shape the visual identity of pre-state Zionism. His posters for El Al Airlines, Carmel Wines, and Jaffa Oranges combined striking imagery with a spirit of optimism and modernity, giving visual form to the Zionist dream. His studio, “Krausz / Jacobsohn”, set the standard for advertising design in the Yishuv of the 1930s–40s. By the mid-1930s, citrus cultivation was the single largest export of Mandate Palestine, employing thousands of Jewish pioneers and fueling the economic engine of the Yishuv. The Jaffa Orange Syndicate, a cooperative of Jewish growers, distributors, and exporters, coordinated shipments abroad and carefully branded “Jaffa” as the mark of quality. Their bold advertising campaigns in Europe, particularly in London, positioned the Jaffa orange as not only delicious but as a symbol of the rejuvenation of the Jewish Homeland. In 1938, at the height of these campaigns, posters like this one hung in shop windows across Britain, proudly declaring the excellence of the produce of the Land of Israel. For British consumers, the Jaffa orange meant sun, health, and exotic flavor; for Jews, it represented national revival, the transformation of swampland into fertile groves, and the determination to build a future rooted in productivity and pride. This particular poster, with its crisp lithographic colors and confident typography, is a superb example of Zionist commercial art in the service of nation-building. More than an advertisement, it is a piece of cultural history—evidence of how agricultural labor, cooperative enterprise, and visual design came together to tell the world that the Jewish People were back in their land, cultivating it with their own hands and sharing its fruits with the nations. Franz Krausz’s designs are now highly sought after by collectors of both Israeli history and vintage graphic art. This poster embodies the optimism of 1930s Eretz Yisrael, when the orange was not only fruit but a banner of Jewish self-reliance, modernity, and international success. A rare survivor, this 1930s Jaffa Orange Syndicate advertising poster is not simply commercial ephemera—it is a vivid work of Zionist visual culture, radiating the promise of a nation reborn. 9x11.5in; In Good Condition